Using Women in Publicity Images - illustated / by Jeannine Cook

When I was in Palma de Mallorca a couple of weeks ago, I blogged about my indignation at seeing beautiful women used to "sell" a new hospital, Son Espases. I still feel it is a completely inappropriate way to publicise the hospital, although I was fascinated to note that various Spanish men I talked to about it were surprised and amused at my reaction!!

Now, thanks to a dear friend's kindness, I can at least illustrate what I was talking about. I will be interested to hear what other people think.
These billboards are all over the city and beyond, telling of the fact that Son Espases is (already) one of the best hospitals in Europe. The fact that the hospital has only just started admitting patients in limited numbers last week is apparently beside the point.

These photos were taken by Claudia Davanzo on a sunny autumn day. I am most grateful to her.